Morocco Hosts First EV Auto Expo

Key Figures & Findings: The Moroccan Vehicle Importers Association has launched the country’s first dedicated hybrid and electric vehicle exhibition, Auto Expo, running September 18–28, 2025, in Casablanca. Spanning 3,500 square meters, the event showcases 70 hybrid and EV models from 31 global brands, many making their regional debut. The initiative highlights Morocco’s ambition to join a small group of nations with full electric vehicle manufacturing capacity, while reinforcing its role as one of  North Africa’s sustainable mobility.

Statistics & Insights: The exhibition is expected to attract 50,000 visitors over eleven days, underscoring strong domestic and regional interest in electric mobility. Morocco’s procurement program for 7,000 electric buses, including 1,300 already under tender, further signals the scale of the government’s electrification push ahead of the 2030 FIFA World Cup.

Future Implications: Auto Expo is likely to strengthen Morocco’s positioning as a hub for electric mobility in Africa, blending consumer adoption with industrial expansion. By coupling manufacturing ambitions with public-sector electrification, Morocco could leverage the global EV transition to create jobs, modernize transport, and reduce climate risks such as drought. These steps also set the stage for international visibility as the country gears up to co-host the 2030 World Cup.

Quick Take: Morocco Launches First EV Auto Expo, Showcasing 70 Models and 7,000-Bus Electrification Plans.